Allen Reichert, Otterbein College, made this creative video. People starting off with video may find the format a fun and easy way to start. You could use alternative styles such a MTV pop-ups if you wanted to create a different feel.
A word of caution: try not to use library jargon. If you need ideas for alternative phrases go to John Kupersmith's Website, It is designed "to help library web developers decide how to label key resources and services in such a way that most users can understand them well enough to make productive choices." But what he has to say works anytime libraries are communicating to their customers.
It looks like everyone had a good time making this- loved the acting! Keep up the good work Allen. I rate this video three books for creativity and fun... and a bonus page for that fabulous moustache!